When I was approached by respected marketing author and friend, Kyle Lacy to contribute to an article on future marketing trends for Exact Target, I was honoured.
In collaboration with Global Marketing Thought Leader, Dr. Chris Baumann we re-worked a piece we did for Marketing Magazine and called it "The Year of the Social Brand Conversation". There are some great articles contained in the collection, which you can download directly from Exact Target.
As always, I'd appreciate any comments and feedback.
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