One thing that connects us all while living on this planet is that we all breathe.
Saturday, April 15, 2023
Saturday, October 8, 2022
I am a firm believer in personalisation as an effective and impactful way of connecting to someone, either informally or formally.
It’s why many people still write and send personalised greeting cards for birthdays, weddings, christenings, anniversaries, etc. It’s why some people make direct phone calls to their connections instead of leaving the less formal voicemail or text message. It’s why some people prefer face-to-face meetings and visits to friends and relatives instead of jumping on Zoom or FaceTime video call.
Some even try to simulate personalising engagements. It's been used by many organisations in mass emails as a tool to address the attended recipient by name to make it “ look “ like they know them, when really, they don’t.
I recently discovered a novel personalisation approach on a recent visit to the rural town of Toowoomba in the state of Queensland in Australia. Looking outside the window on the sixth floor of the Quest Hotel on Margaret Street, I spotted this novel parking space with the words “Thanks Dave” painted on it.
I have no idea who Dave is. A part of me thinks it's a prank played or a sarcastic statement as it's not the best carpark in the lot.
But the positive side of me makes me think that the verbal presence of his name at the location was celebrated not only with his own car parking space but also that he was personally ingratiated every time he happened to visit.
I'd like to think that if Dave was a customer, he would certainly always come back. If he was a senior manager, he’s revered by his staff and if he was an employee, Dave would feel special every day he attends the office.
So what do you think? Sarcasm or gratefulness?
Either way, thanks Dave for adding to an appreciation of personalisation!
Tuesday, May 31, 2022
There are many ways to segment your target market based on how well you know them. In a recent conversation, I contemplated the two different levels of relationships and connections.
The two levels are:
A. Those who we have relationships with. Dunbar’s 1990 research defines this cohort as the ‘150 to 250 people that you could call and would drop everything to go to the pub with you for a drink.’
B. Those we have a passing relationship with, who I refer to as connections – the multitude of contacts we’ve made over the years through various interactions and engagements. For the most part, we are connected to these people online through social media platforms such as Facebook and LinkedIn.
Recent research has given me reason to expand the world of relationships and connections from two to four cohorts. These groups can best be described using the analogy of producing a theatrical play.
1. The ADVOCATES – these are close family and friends who one has deep relationships with, who will actively support the production (you) emotionally and even, financially. They will have the best seats in the house on opening night and proactively promote your play (you) to their personal and business networks.
2. The ACQUAINTANCES – these are people who know you and you know them but are passive relationships at best. They may support you if asked, will buy tickets to your play (perhaps not attend) and may tell a few of their friends about it.
3. The ACTORS – these are the people you know of but may not know you well. They play their part in the production, but you have no active connection to them other than their short-term role in your play. You want to get to know them better as they possess a talent/skill that you require to make your current production (future productions) successful.
4. The AUDIENCE – these are the unknown sea of faces in the crowd, the prospects, and strangers. They need to be actively convinced/engaged with to attend your production. If you interact with them effectively and efficiently, they will transact with you by attending your production. In addition, if their experience of your production is a good/meaningful one they may become Actors, Acquaintances or Advocates for you.
Saturday, April 30, 2022
"Can I give you some feedback?" Most people hear these words from friends, colleagues, bosses or parents and a sense of dread of what comes next is felt.
I came across the term "feedforward". Apparently, it's not a new phrase and one that is beyond simple semantics. It does provide food for thought for how feedback should be approached, which is to provoke reflection and action on how to improve on what occurred previously.
The catalyst was this simple graphic posted by Monte Pedersen on Linkedin.
I also found the following sources:
- What in the World is Feedforward? - Elle Robertson
- Moving from Feedback to Feedforward - Jason Lauritsen
- Feedforward in Leadership
- Try Feedforward - Nick Petrie (video)
- Powerful Perspective on Feedforward - Nicole Heimann (video)
I would appreciate comments and thoughts on this one.
Thursday, March 3, 2022
- For the last 12 years, I’ve committed to doing 10,000 steps a day for exercise. In January, I upped the ante to 100,000 steps a week so I’m doing at least 14.400 per day. I’ve hit or exceeded the weekly target since the start of the year.
- My intention was to learn how to cook and lose some weight on the way. In February, I signed up for Bridget’s Healthy Kitchen 28-day MEAL PLAN (not a diet). It’s 4 weeks of meal plans designed to heal and reset your gut. It comes with books and lists of food which are optimum for good gut health and food you should avoid. By the end of February, I’d lost 7 kgs which prompted me to re-join in March.
- It was time to review our financial plan including superannuation and other investments. We were referred to and approached the friendly folks, Adam and Chris at Altus Financial. We now have a practical financial plan set-up from now until our retirement.
- I’m a big believer in continued learning. In doing some consulting work for a behavioural profile company, Discover Profiles, I signed up for their DISC Accreditation Training (through Corporate Plus). I hope to complete this by mid-March.
- In addition, I’m keeping up with latest management and sales leadership courses by completing a course a week on LinkedIn Learning. I’ve completed courses on LinkedIn Sales Navigator, Sales Strategies and Approaches in a New World of Selling, Sales Enablement and Social Selling. You can start with a free trial, however, it’s a sound investment in personal development and staying both current and relevant in the market.
- I was introduced by a former schoolmate to a local group called The Men’s Table. It’s a group for men that meets monthly as a safe place to share and be heard in a confidential and non-judgemental environment, creating a greater sense of belonging, camaraderie, and connection. I attended my first meeting in February.