According to a recent poll conducted by web company Netregistry, almost 30% of 1200 Australian small and medium sized business respondents use Facebook, while 13% use LinkedIn and 12% use MySpace.
Other online communication applications are also being used with 13% using blogs, 12% internet forums and 11% YouTube. A Smart Company article notes that "it seems very few are doing so with a business strategy in mind - 72% of people polled said they do not have a social media strategy in place".
The real question is: what are they using these online business enablers and applications for? Do they actually know how to identify, develop and manage business relationships and opportunities through the online channel?
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