A recent survey by Australian accounting software company MYOB, suggests that Australia’s small businesses may be missing out on online business opportunities. Out of almost 1700 small businesses surveyed, 41% have a website, 55% have yet to register a domain name and 29% use their websites for e-commerce.
Only 11% of businesses in the transport and storage industry have a website, the lowest of any sector, ahead of agriculture (27%) and construction (29%). As would be expected, 72% of communications, media and marketing businesses have a web presence, followed by cultural and recreation services (71%) and ICT businesses (63%).
I love this kind of research, adds quantitative value to things we intuitively know - very powerful. Can you share a link to the full report? I'd like to dig deeper on the construction industry for a builder friend of mine with an online business idea.
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