With many people calling themselves social media guru's or internet marketing experts these days, it's a true delight and privilege to meet someone who's the "real deal". A guy who has bestselling books entitled "The New Rules of Marketing and PR" and "World Wide Rave", has earned the respect and reputation he enjoys.
Through the kindness of friends Jennifer Frahm and Trevor Young, I spent a few minutes at a Sydney cafe this morning with one of the world's smartest traditional and digital marketing minds, David Meerman Scott. We talked about his next series of books due out next month and discussed his thoughts about how individuals and businesses should "try" something/anything on social media to experience this phenomenal business opportunity - and not die wondering what could have been.
David is the kind of guy who has a wealth of insights. While presenting at the Social Media Club in Sydney on Monday, he had the audience in the palm of his hands as he related case study after story after proof point, of the power of social media to get the right kind of attention. During our chat this morning, we also discussed the unreal possibilities of mobile technology and how GPS-based applications could revive proximity marketing and take it to levels beyond our imaginations.
If you're a business or consumer marketer who needs to understand the immense power of online marketing, David is a "must experience" and not to be missed. His final Australian appearance is on this Friday, 4th September at the Social Media Masterclass in Melbourne. If you register now on http://socialmediamasterclass.eventbrite.com, there's a special 48-hour offer of A$545 (normally $897) by using DISCOUNT CODE: CGEN . You must register and pay before Thursday evening as seating is limited - and selling fast.
I guarantee you'll experience the REAL DEAL.
Great to meet you Iggy. We look like a couple of cool dudes in this pic. Many thanks for all your support. Good luck with your book - it is terrific.
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