While the launch of the 3G iPhone is the flavour of the month of July due to the attention on the uptake of mobile applications and services, there is a greater trend of the adoption of personalised web services.
The health care industry is one leading example. Hitwise data indicates that visits to the Health & Medical – Information category in Australia was at the highest point ever over a 3-year time period in June 2008. There was a 27.4% increase in visits to Health & Medical – Information websites year-on-year comparing June 07 and June 08.
Virtual Medical Centre, an Australian website that provides health information written by medical professionals, was one of the fastest growing websites contributing to the growth in this category. Traffic to Virtual Medical Centre gathered momentum in August last year, and since then has increased by 322.7% amongst all websites.
Two other websites of note are the genetic web-based service, 23andMe and Google Health, which allows users to organise their own health information. The author notes that there are many trust, privacy and regulatory issues that need to be nutted out before these types of websites will flourish.